Experience THE Machine at NADA 2025 | Booth #803

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Vinsights Vol. 329: Are shoppers still playing the pricing game?

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Lotlinx Q4 Quarterly Vincensus Report Highlights Evolving Automotive Market Dynamics Amid Surging Hybrid and EV Sales

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Vinsights Vol. 328: See which cars shoppers are loving in 2025

🗞️ Industry roundup: FROM WARDS AUTO: Shifting gears: What car buyers really want in 2025 Consumer interest in hybrids is rising, with 26% of U.S. buyers preferring them for fuel savings and lower emissions, while BEV interest remains limited due to charging concerns. Brand loyalty is weakening, with 46% of U.S. consumers planning to switch…

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Machine-Assisted Dealership
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Lotlinx Welcomes Joshua Gonsenhauser as Vice President of Product Strategy

Experienced Automotive Leader to Drive Innovation and Elevate Dealer Success Through AI and Machine Learning DETROIT, Feb. 4, 2025 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today the appointment of Joshua Gonsenhauser as Vice President of Product Strategy. Gonsenhauser, a seasoned professional with over a decade of experience in automotive software and…

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Futuristic digital illustration showcasing Automotive Technology Trends with a central electric car icon surrounded by symbols for eco-friendliness, renewable energy, charging stations, battery technology, and smart connectivity, set against a motion-blurred highway background.
Blog

Automotive Technology Trends to Watch in 2025 and Beyond

The smarter vehicles get, the more refined or “interconnected” future changes in automobile technology will be. By 2030, up to 90% of new cars are anticipated to have built-in connectivity, which will fundamentally transform production. By that year, McKinsey predicts that 95% of new cars will have advanced connectivity. But beyond that, what will the…

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Unpacking AI at NADA 2025

One for the books! Well, this NADA will go down in history books for sure. Unprecedented snowstorms, cancelled flights, and cross-country roadtrips set the scene for a crazy weekend in New Orleans. The Lotlinx team went above and beyond to put on a show worthy of its dealer attendees, complete with live speaking sessions, round-the-clock…

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A dealership employee holding a tablet displaying a December calendar, with two colleagues discussing in the background near a white car, symbolizing year-end inventory management planning.
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Year-End Inventory Clear-Out: Best Strategies for Moving Slow-Moving Stock

As the temperatures plummet and Q4 comes to a close, automotive dealerships need to do a little “winter cleaning.” Of course, this means clearing out the lots by targeting slow-moving vehicles. Any good operation knows that inventory management directly correlates with the success of the dealership. Still, even the most efficient staff can encounter hurdles…

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News

Vinsights Vol. 323: Some news to be thankful for…

🗞️ Industry roundup: FROM J.D. POWER: Inventory and pricing drive gains in sales satisfaction but other areas have modest improvement, J.D. Power finds Customer satisfaction with the vehicle purchase process rose to 801 on J.D. Power’s 1,000-point scale, up from 793 last year, according to the 2024 U.S. Sales Satisfaction Index (SSI) Study. Improved inventory…

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Case Studies Videos

Pogue Chrysler cuts advertising budget by 50% with Lotlinx

Located in rural Kentucky, Pogue Chrysler is a destination store for its shoppers, and generating demand from a distance is a challenge. General Manager Alex Pogue tested dozens of vendors and agencies before trying the Lotlinx VIN-specific platform. Pogue and General Sales Manager Nate Ellison saw immediate results for both new and used inventory, increasing…

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Comparison of active buyers researching cars online versus passive buyers casually viewing a car at home.
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Active vs. Passive Buyers: Using Data to Maximize Your Dealership’s Reach

Engaging potential car buyers can be difficult—if you don’t know who to target and how to get them interested, all your hard work to close a good deal can go to waste. Car dealerships should devote their time to customer interaction because if they don’t, sales are more likely to suffer. Knowing the right business…

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Info Sheets

Lotlinx Lex

“Hey Lex, which of my units are priced too high?” The Lotlinx proprietary Lex chatbot offers comprehensive, market and competitive data for every vehicle on a dealer’s lot, enabling dealerships to easily inform strategy and decision making for each VIN or vehicle segment (ex: condition, body style, model). Lex can answer questions about a dealer’s…

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News

Vinsights Vol. 322: The Price is Wrong!

🗞️ Industry roundup: FROM FORBES: Shoppers sit on their wallets; October auto sales gain only slightly U.S. auto sales in October 2024 rose around 2.1% from October 2023, reaching around 1.3 million vehicles. Despite a 25.1% increase in inventory (1.9 million vehicles) and higher incentives averaging $3,149 (up 70.5% from last year), many customers are…

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