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The overall market sentiment remained cautious due to the lasting impact of the CDK hack. While the most severe effects were mitigated, the market has not yet fully normalized. The automotive sector demonstrated resilience, particularly in used car sales that saw an 11% increase, but struggled to fully recover lost sales and demand, especially for…
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Dealers commonly voice concerns about relying on pricing tools, fearing they might trigger a downward spiral in prices. However, data-driven decision-making has never been more crucial in today’s industry landscape. A data-driven approach can, in fact, propel dealerships towards a “race to the top” in terms of front-end gross profit. Market pricing tools have long…
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The CDK Global hack significantly impacted sales in June. The cyberattack disrupted software systems at thousands of dealerships, forcing many to revert to manual processes, such as using pen and paper for transactions. This led to delays and reduced efficiency, contributing to a 5% decrease in new vehicle sales and 7% in used. The market…
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In May, a decreasing day supply and stable sales in the used car market suggested strong demand. This requires dealers to have a more disciplined approach to their inventory management. Conversely, the high day supply in the new car market indicates potential oversupply issues or weaker demand. New Vehicles: Used Vehicles: A peek into June:…
Read moreMaximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.
How does /AI/ deliver dealership inventory ads at the exact moment a consumer has honed in on a single VIN? Learn the story of our proprietary Omni-Channel Network from one of the men behind our machine: Lance Schafer, LotLinx GM of Product and Technology. WHAT DOES LOTLINX MEAN BY “OMNI-CHANNEL?” One of the most frequently…
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According to recent LotLinx research, dealerships spend upwards of $8,000 a month on search engine marketing (SEM). Given the hefty investment and the wealth of data each search provides, shouldn’t you be fully optimizing your campaigns? We are at the precipice of a fourth industrial revolution – a period of great change that will be…
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If you expect to hit your sales goals, you need to segment your marketing activities to focus on your specific inventory objectives. Here are six essential ways to ensure your marketing makes a meaningful impact – all with the help of artificial intelligence. As the Chief Strategy Officer at LotLinx, Inc., my most meaningful time…
Read more Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.
It’s your dealership. Control it with Lotlinx.
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