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Lotlinx Appoints George D. King, III as President & Chief Financial Officer 

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Featured
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Lotlinx Q2 Vincensus Finds Stronger Sales are Masking Persistent Inventory Risk

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New Lotlinx Survey Finds Only 9% of Dealerships Identify At-Risk Inventory Within 15 Days

2026 Inventory Health Survey reveals delayed inventory risk identification, limited VIN-level visibility and cross-team misalignment are putting dealership profitability at risk. DETROIT (July 8, 2026) — Lotlinx, the inventory performance intelligence platform for automotive retail, today released findings from its 2026 Inventory Health Survey, revealing significant gaps in how dealerships monitor, evaluate and respond to inventory performance. Among…

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Videos

Why 6,000+ Dealers Choose LotGPT

In a recent episode of Dealer Talk with Jen Suzuki, LotLinx’s Randy Kobat joined the show to unpack one of the most important shifts happening in dealership technology today.

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Press

Lotlinx Q1 2026 Vincensus Report Reveals a Market in Motion: Demand Has Not Disappeared – It Has Moved

New Vehicle Prices Hit $45,926 as Used Vehicles Surge 8%; EV Inventory Swells to 100-Day Supply While Hybrid Sales Capture a Quarter of the Market DETROIT (April 23, 2026) — Lotlinx,  the auto industry’s first and only VIN Performance platform built to help dealers maximize profitability, today released its Q1 2026 Vincensus Report, the most…

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Press

The AI Gap in Automotive Retail: Dealers Embrace AI, But Say It Falls Short Where It Matters Most 

New Lotlinx Survey Reveals the “AI Gap” in Automotive Retail and Why Dealers Are Demanding Inventory-Intelligent Solutions DETROIT, April 07, 2026 — The era of one-size-fits-all artificial intelligence is over for auto dealers, at least for the ones paying attention. A new industry survey in March of roughly 215 executives from franchise and independent dealerships…

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News

Lotlinx News Vol. 320: Ready or not, here comes Q4!

Lotlinx insights: Lotlinx Announces New Risk Report, Insight Into Dealer Inventory  The brand new Risk Report offers a unique and customized view of a dealer’s inventory carryover, markdown, and aged risk data. This free report offers insights that help dealers optimize their inventory strategy with a weekly analysis of their store’s inventory data, and they…

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Car sales funnel with four stages: Awareness, Conversion, Close, and Delight, each with relevant icons and colors.
Blog

How to Effectively Move Customers Through the Car Sales Funnel

In today’s competitive automotive market, a well-stocked inventory is just scratching the surface. The key to success comes from developing a strategic approach to guide potential customers through the buying process. According to Consumer Affairs, there were over 52 million car sales in 2022. With demand at its highest since before the pandemic, mastering your…

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Press

Lotlinx Announces New Risk Report, Insight Into Dealer Inventory

DETROIT, Oct. 8, 2024 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today a new Risk Report, offering a unique and customized view of a dealer’s inventory carryover, markdown, and aged risk data. This free report offers insights that help dealers optimize their inventory strategy with a weekly analysis of their…

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Press

Technology Leverages Big Data to More Effectively Price Cars – MOTOR

By Ken Wysocky for MOTOR Efficient and profitable management of vehicle inventory at car dealerships has never been more important. Yet, many still rely on intuition or outdated data when pricing vehicles, which can result in missed opportunities for quicker sales and better profitability. The upshot? Decreased profitability. The solution? Use big data. According to…

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Illustration of performance marketing for dealerships featuring a laptop, gears, an upward arrow, and sticky notes, symbolizing digital strategies and growth.
Blog

All About Performance Marketing For Dealerships

By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…

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Info Sheets

Vincensus 2024 September

As the summer demand wave receded, September marked a cooling in both the new and used vehicle markets. New vehicle demand saw a slight drop of 2% MoM, while used vehicle sales experienced a steeper decline of 10%. The easing demand, coupled with increased inventory, led to a slight rise in vehicle day supply for…

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