As we settle into 2025, dealers are facing a big decision: Should they focus more on selling used cars or lean into new vehicle sales? The answer isn’t easy because various market factors—from inventory levels to shifting consumer demand—are influencing sales strategies. With data from Lotlinx Vinsights, Kelley Blue Book, and other key industry sources,…
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Today’s car shoppers live online. They research, compare, and often select their vehicle digitally, but still crave the in-person experience for final purchase. For dealerships, this means survival relies on a strong omnichannel strategy. It’s not just about being present online; it’s about connecting every digital and physical touchpoint into a user-friendly journey. Meeting customers…
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When it comes to selling more cars and maximizing profitability, data is your dealership’s best asset. But with so many tools available, it can be tough to know where to focus. Two of the biggest strategies in data analytics for car dealers are data mining and equity mining. While they may sound similar, they serve…
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The automotive industry is in the fast lane toward a future powered by artificial intelligence (AI). For dealerships, this means exciting new opportunities to connect with customers, personalize the car-buying journey, and drive sales. Forget clunky spreadsheets and generic marketing blasts. AI and ML offer data-driven insights and automation capabilities that can revolutionize how you…
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This week’s automotive advancements aren’t playing games. Check out which OEMs are taking one for the team, and how dealers are reevaluating their strategies. Plus, how Chinese dealerships are starting to bounce back post-COVID-19. FROM REUTERS: Volkswagen Offers Cars for Relief Efforts in U.S. Virus-Hit Regions The manufacturer is offering its U.S. loaner fleet…
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Crack open this week’s automotive advancements for the latest updates on March sales and COVID-19 factory closures. Plus, how one clinic is seeing the sunny side of autonomous vehicles. FROM REUTERS: BMW Sees Demand Falling Further After First Quarter Sales Plunge Due to Coronavirus Many OEMs are reporting double digit Q1 sales decreases due…
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This week, don’t be caught off guard by the impacts of COVID-19. Read how dealers, vehicle sales, and customer satisfaction are adjusting to the virus, and how AI could push scientists closer to a vaccine. FROM WARDSAUTO: Car Dealers Tell What They’re Going Through Increasing state restrictions are forcing dealers to get creative with…
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This week, we’re keeping the faith. Read why NADA is speaking out about dealership closures, how OEMs are giving back to the medical community, and why social distancing might be a win for digital retailing. FROM REUTERS: Coronavirus Drags Car Dealers Into Digital Commerce Unprecedentedly, the rise of social distancing is challenging dealers to…
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You don’t have to be in the office to read the latest automotive advancements. This week, get up to date on safety precautions from both dealerships and global manufacturers. Plus, why some consumers aren’t too keen on shopping from home. FROM REUTERS: Carmakers Curb European Production as Coronavirus Hits Major OEMs are taking steps…
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