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Resources

Featured
News

Lotlinx News Vol. 309: Planting the seeds of sales growth

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Featured
Blog

Mastering the Art of Virtual Selling in the Auto Industry

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Women using laptops to develop online automotive marketing campaigns to sell cars online

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News

Lotlinx News Vol. 308: The sun is shining on shopper demand

Lotlinx insights: 2024 Auto Retail Inventory Pulse This March, Lotlinx presented more than 2,500 auto professionals with a survey to see how they tackle inventory management. The results confirmed that many dealers are still behind the curve when it comes to inventory technology adoption. For example:– A third (31%) of dealers still rely on gut…

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Team of experts analyzing automotive dealership performance data. Optimizing campaigns to reduce wasted ad spend and maximize ROI for car dealerships.
Blog

7 Strategies to Help Minimize Wasted Digital Media Dollars

The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%.  At Lotlinx, our data suggests…

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Videos

The Ultimate Guide to Effectively Manage your EV Inventory in 2024

Webinar recording from March 26, 2024. Electric vehicles made up 12% of the new car market in 2023, and analysts predict sales could rise by another 30% in 2024. But, EV supply and demand, evolving technology, and vehicle affordability could have an impact on those predictions. In this webinar, experts from Lotlinx discuss growing inventory…

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Videos

Maximize the Effectiveness of Your Dealership’s Ad Spend

Webinar recording from March 14, 2024. In an era of digital-marketing complexities, it’s crucial for dealers to clearly understanding exactly where their advertising dollars are going. For example, did you know that only 20 percent of a typical dealership’s digital-ad dollars go towards inventory that needs to move? In this webinar, experts from Lotlinx will…

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