Experience THE Machine at NADA 2025 | Booth #803

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Used vs New Cars: What’s the Better Sales Strategy This Year?

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Side-by-side comparison of a used red Volvo and a new purple Volvo, highlighting the difference between used and new cars.
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Data Mining vs. Equity Mining: Which is Right for Your Dealership?

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Comparison of data mining and equity mining in automotive sales, highlighting key differences and dealership benefits.

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Futuristic digital car with AI-themed graphics, highlighting how AI and machine learning are transforming automotive marketing.
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How AI and Machine Learning Will Continue to Evolve Automotive Marketing

The automotive industry is in the fast lane toward a future powered by artificial intelligence (AI). For dealerships, this means exciting new opportunities to connect with customers, personalize the car-buying journey, and drive sales. Forget clunky spreadsheets and generic marketing blasts. AI and ML offer data-driven insights and automation capabilities that can revolutionize how you…

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News

Vinsights Vol. 330: Time Will Tell on Tariffs

🗞️ Industry roundup: FROM WARDSAUTO: Auto market thrives despite rising inventories, economic and political pressures Rising inventory levels, declining fleet sales, and increasing consumer affordability concerns are putting pressure on the U.S. auto market, with negative equity on trade-ins climbing to 25.5% of buyers. Despite these challenges, new-vehicle retail sales are projected to rise 8.1%…

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A person using a calculator while analyzing data on a laptop screen displaying charts, graphs, and business analytics.
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The Best KPIs For Dealership Profit in 2025

Running a car dealership? You know it’s a numbers game, right? But with so many KPIs to track, it can feel like you’re drowning in data. How do you know which numbers really matter? Whether you’re a seasoned pro or just starting out, it’s easy to get lost in the sea of metrics. But the…

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Lotlinx’s Lance Schafer to Speak at Auto Intel Summit on AI-Powered Dealerships

How Machine Learning and Vertical AI are Reshaping Inventory Management and Sales Strategy DETROIT (March 4, 2025) – Artificial intelligence is no longer an emerging technology in automotive retail—it’s a necessity. As dealerships face increasing pressure to optimize inventory, reduce risk, and drive profitability, AI and machine learning are providing new ways to automate decision-making…

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A car dealership professional uses a laptop with a customer data platform to analyze customer profiles and sales data insights.
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The Future of Automotive Sales: How CDPs are Transforming Dealerships

Today’s car buyers are no different than any other modern consumer – they expect a personalized experience. They’ve come to expect that the research they do online will translate into targeted ads and offers and that their interactions with your dealership, whether online or in person, will be tailored to what they want and who…

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A person using a smartphone with a car inventory app while a salesperson and customer shake hands in a dealership.
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Leveraging AI to Personalize the Dealership Customer Journey

Today’s car buyers expect a personalized experience, just like they get from companies like Amazon and Netflix. To keep up, dealerships need to harness the power of data and AI, and luckily, these tools are now within reach. Traditional dealership customer journey mapping was helpful, but it only showed you the past. Now, with AI…

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A man in a leather jacket holds a tablet displaying a car listing inside a modern dealership with vehicles in the background.
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7 Vehicle Merchandising Strategies for Increased Sales and Profitability

Profit margins are tighter than ever in today’s car market. The days of easy $3,000+ profits on every used car are mostly gone. But the core principles of “buy low, sell high, and turn fast” are still key. To succeed, you need smart merchandising. What is Vehicle Merchandising? “Vehicle merchandising”—we hear it all the time,…

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Vinsights Vol. 329: Are shoppers still playing the pricing game?

🗞️ Industry roundup: FROM KELLEY BLUE BOOK: When will new car prices drop? New car prices remain significantly higher than pre-pandemic levels, with the average transaction price still nearly $11,000 above January 2020 levels, despite a recent dip. Inventory levels increased to a 96-day supply, creating more buying opportunities, especially for overstocked brands like Jaguar,…

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Lotlinx Q4 Quarterly Vincensus Report Highlights Evolving Automotive Market Dynamics Amid Surging Hybrid and EV Sales

Data shows inventory management challenges persist as Lotlinx customers continue to outperform market averages DETROIT, Feb. 19, 2025 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today its Q4 Quarterly Vincensus Report, the most comprehensive monthly/quarterly inventory report in the industry. The report offers accurate, unparalleled insights into the current state of the…

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A businessman interacts with a futuristic tablet displaying automotive analytics, data charts, and a holographic car interface.
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2025 Automotive Retail Outlook: AI, Machine Learning, and Inventory Intelligence

As we move into 2025, AI and machine learning (ML) are set to transform automotive retail. Beyond customer interactions, these technologies are reshaping dealership inventory management, pricing, and operations. In 2024, AI expanded into back-office functions like credit processing and identity verification. This year, it will be deeply integrated into inventory management and operations. Click…

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