Person at a dealership showroom demonstrating how Artificial Intelligence (AI) can be utilized to increase sales.

Using Artificial Intelligence To Win Car Sales

Artificial Intelligence (AI) holds big potential for the automotive industry in marketing and sales (M&S). Harnessing AI can transform how automotive Original Equipment Manufacturers (OEMs) and retailers engage with customers, improving operations, personalizing interactions, and ultimately driving higher sales and lower costs. Here’s What You Need to Know About The Applications of AI in Automotive…

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A new car sits on the showroom floor of a dealership. A text "Markdown Mythbuster" is layered over the image.

The Markdown Myths and Realities of the Auto Industry

In the world of car sales, pricing strategies—especially the debate over dropping prices or “marking down” vehicles—come up often and can get pretty heated. The wisdom passed down between generations is that if a car is not selling, “mark it down.” Drop the price low enough, and the car will sell — so it works,…

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Rows of new cars parked at a dealership lot. Optimizing dealership inventory turnover can help ensure a fresh selection of vehicles to meet customer demand.

How To Optimize Dealership Inventory Turnover for Maximum ROI

Running an auto dealership comes with its unique set of challenges and rewards. Among the endless metrics to keep tabs on, the inventory turnover ratio is a critical indicator of a dealership’s operational performance. This ratio, calculated by dividing the cost of goods sold by the average inventory value, reveals how frequently a dealership cycles…

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A dealership showroom manager analyzes analytics graphs to identify opportunities for performance improvement and profit growth.

3 Ways to Use Data Analytics to Improve Dealership Performance

Running a dealership is like driving down a busy highway. You need the right car in stock, a clear roadmap to reach your target customers, and functional operations to keep things running smoothly. But in today’s competitive market, relying on instinct and experience alone can leave you stuck in the slow lane. In order to…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Auto Dealership Inventory with AI Inventory Management Systems

Common Challenges in Auto Inventory Management and How to Overcome Them

For years, dealerships have walked on a tightrope of car inventory challenges, stocking up on the right VINs without risking overspending on inventory that could sit unused for extended periods. The unpredictable nature of sales and the unique customers that arrive at any given moment looking for a specific vehicle model make inventory management complex….

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Women using laptops to develop online automotive marketing campaigns to sell cars online

Mastering the Art of Virtual Selling in the Auto Industry

Digital disruption is hitting the world at an ever-evolving pace, and this could be said for any industry, including automotive companies and the largest original equipment manufacturers (OEMs). To adapt, car dealers must digitalize sales with virtual selling — transforming traditional selling methods into an innovative, tech-savvy marketplace.  The art of virtual sales in the…

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Team of experts analyzing automotive dealership performance data. Optimizing campaigns to reduce wasted ad spend and maximize ROI for car dealerships.

7 Strategies to Help Minimize Wasted Digital Media Dollars

The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%.  At Lotlinx, our data suggests…

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A man and woman shake hands in a car dealership showroom, finalizing a deal. Automotive Inventory Management Partner can help streamline your sales process.

The Four Factors That Make A Great Automotive Inventory Management Partner

Having the right automotive inventory management partner for dealerships is a must. It’s easy to overlook inventory management, but not giving it the attention it deserves can cause issues that hurt your business. Imagine a customer coming in for a specific automotive part you think you don’t have, only to find out later it was…

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Too Many Dealers Are Stuck in the Pandemic When It Comes to Inventory Management

By: Len Short, Executive Chairman In the years immediately following the COVID-19 pandemic, auto dealers experienced a paradigm shift in inventory management, pricing strategies, and overall business operational strategy. The unprecedented circumstances led to a period where inventory acquisition was viewed as a “get it however you can” mentality. However, as the market dynamics for…

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A smiling salesperson in a black suit stands beside a car in a showroom, taking notes on vehicle inventory. This image reflects the importance of optimizing car inventory management to drive profit.

Optimizing Inventory Management To Drive Used Car Profitability

Efficient inventory management is a linchpin in car dealerships’ profitability and operational success. With the automotive industry facing both cyclical and structural changes, dealerships increasingly rely on strong inventory management to maintain competitiveness and secure their profit margins. However, they continue to face recurring challenges, such as maintaining transparent reporting, ensuring online visibility for all…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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