Win with every VIN

You work hard to move your inventory. But the hard truth is that many cars still sit too long, eating away profit. In talking to dealers across the country, most aren’t even aware that they have inventory risk until it’s too late. Then they resort to markdowns and large investments in advertising, which doesn’t always…

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Executive Chairman Len Short on the Future of Dealerships with AI

Podcast recording from July 2, 2025. As featured on Daily Dealer Live, Len Short breaks down how technology is changing the game for car dealers. Check out Len Short share how AI and VIN-specific marketing are reshaping dealership strategy—using real-time data and machine learning to optimize pricing, move inventory faster, and protect dealer profits. About…

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The Rise of Machine-Assisted Dealerships

Webinar recording from April 16, 2025. In the evolving automotive retail industry, artificial intelligence and machine learning are not just technological advancements—they are a strategic imperative for dealerships seeking to transform their operations. Lotlinx GM of Product and Technology Lance Schafer will deliver a comprehensive exploration of how AI and ML are fundamentally reshaping the…

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Pogue Chrysler cuts advertising budget by 50% with Lotlinx

Located in rural Kentucky, Pogue Chrysler is a destination store for its shoppers, and generating demand from a distance is a challenge. General Manager Alex Pogue tested dozens of vendors and agencies before trying the Lotlinx VIN-specific platform. Pogue and General Sales Manager Nate Ellison saw immediate results for both new and used inventory, increasing…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Learn the driving factors to move used inventory faster

Do you know everything about your used inventory? In today’s market, it is crucial to have precise control over used car inventory. This can be achieved through effective price management and diligent monitoring of demand for every vehicle in stock. Proper management of inventory selection, pricing, and demand helps maximize profitability and inventory turnover. Listen…

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DrivingSales Most Valuable Insight Competition

Lotlinx General Manager, Lance Schafer, competed alongside three other contestants in the DrivingSales Most Valuable Insight competition and discussed the emergence of ChatGPT and the use of AI and machine learning in the automotive space.  The Most Valuable Insight is an annual contest featuring the most innovative ideas in the automotive industry over the past…

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Right time, right place, right message

In today’s digital age, the path to automotive success hinges on a strategic approach to marketing. From crafting the right message to pinpointing the perfect timing to maximize impact, dealerships have a multitude of factors to consider. Are you capitalizing on the immense potential of online marketing, or missing out on a golden opportunity? Follow…

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Understanding today’s automotive marketing lead funnel 

In this episode of Dealer Talk with Jen Suzuki, Suzanne Reimer and Jen dive into marketing lead funnels in the context of the automotive buyer market and explore the importance of syncing ads to various buyer stages. Marketing lead funnels are a critical component of any successful marketing strategy, and are especially important in the…

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How technology is enabling better customer focused practices in 2023

As the market shows signs of recovery, dealers increasingly want to know what the new normal will be, and what actions they should take in preparation. Carla Wade is the Vice President of Customer Care at Lotlinx, a digital, retail-focused platform giving storeowners the ability to increase their operational control. At the 2023 NADA Show, CBT News…

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How to set expectations for your dealership in 2023 and beyond

Many dealerships are struggling to set expectations in the face of an unpredictable year. It is important for businesses to learn from experts who are at the forefront of industry innovations.  Lotlinx is an automotive retail focused platform that allows store owners to harness the power of artificial intelligence in their business. Len Short, the brand’s chairman…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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Take your dealership to the next level.

It’s your dealership. Control it with Lotlinx.