Experience THE Machine at NADA 2025 | Booth #803

A hand holding a smartphone with a futuristic holographic car interface displaying vehicle diagnostics and smart controls.

Matching Customers with the Right Vehicle: How AI Simplifies Sales

The car buying process has changed dramatically in recent years.  Customers expect an easy experience—one where they can find the exact vehicle they want, at the right price, without spending hours searching through listings that don’t match their needs.  This is where using AI for a car dealership can help disrupt automotive retailing. AI-powered solutions,…

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Side-by-side comparison of a used red Volvo and a new purple Volvo, highlighting the difference between used and new cars.

Used vs New Cars: What’s the Better Sales Strategy This Year?

As we settle into 2025, dealers are facing a big decision: Should they focus more on selling used cars or lean into new vehicle sales? The answer isn’t easy because various market factors—from inventory levels to shifting consumer demand—are influencing sales strategies. With data from Lotlinx Vinsights, Kelley Blue Book, and other key industry sources,…

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A businessman holds a tablet projecting a glowing car icon, surrounded by digital marketing channels like social media and email.

Step-by-Step Guide to Omnichannel Marketing for Automotive Dealerships

Today’s car shoppers live online. They research, compare, and often select their vehicle digitally, but still crave the in-person experience for final purchase. For dealerships, this means survival relies on a strong omnichannel strategy. It’s not just about being present online; it’s about connecting every digital and physical touchpoint into a user-friendly journey. Meeting customers…

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Comparison of data mining and equity mining in automotive sales, highlighting key differences and dealership benefits.

Data Mining vs. Equity Mining: Which is Right for Your Dealership?

When it comes to selling more cars and maximizing profitability, data is your dealership’s best asset. But with so many tools available, it can be tough to know where to focus.  Two of the biggest strategies in data analytics for car dealers are data mining and equity mining. While they may sound similar, they serve…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Futuristic digital car with AI-themed graphics, highlighting how AI and machine learning are transforming automotive marketing.

How AI and Machine Learning Will Continue to Evolve Automotive Marketing

The automotive industry is in the fast lane toward a future powered by artificial intelligence (AI). For dealerships, this means exciting new opportunities to connect with customers, personalize the car-buying journey, and drive sales. Forget clunky spreadsheets and generic marketing blasts. AI and ML offer data-driven insights and automation capabilities that can revolutionize how you…

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A person using a calculator while analyzing data on a laptop screen displaying charts, graphs, and business analytics.

The Best KPIs For Dealership Profit in 2025

Running a car dealership? You know it’s a numbers game, right? But with so many KPIs to track, it can feel like you’re drowning in data. How do you know which numbers really matter? Whether you’re a seasoned pro or just starting out, it’s easy to get lost in the sea of metrics. But the…

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A car dealership professional uses a laptop with a customer data platform to analyze customer profiles and sales data insights.

The Future of Automotive Sales: How CDPs are Transforming Dealerships

Today’s car buyers are no different than any other modern consumer – they expect a personalized experience. They’ve come to expect that the research they do online will translate into targeted ads and offers and that their interactions with your dealership, whether online or in person, will be tailored to what they want and who…

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A person using a smartphone with a car inventory app while a salesperson and customer shake hands in a dealership.

Leveraging AI to Personalize the Dealership Customer Journey

Today’s car buyers expect a personalized experience, just like they get from companies like Amazon and Netflix. To keep up, dealerships need to harness the power of data and AI, and luckily, these tools are now within reach. Traditional dealership customer journey mapping was helpful, but it only showed you the past. Now, with AI…

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A man in a leather jacket holds a tablet displaying a car listing inside a modern dealership with vehicles in the background.

7 Vehicle Merchandising Strategies for Increased Sales and Profitability

Profit margins are tighter than ever in today’s car market. The days of easy $3,000+ profits on every used car are mostly gone. But the core principles of “buy low, sell high, and turn fast” are still key. To succeed, you need smart merchandising. What is Vehicle Merchandising? “Vehicle merchandising”—we hear it all the time,…

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A businessman interacts with a futuristic tablet displaying automotive analytics, data charts, and a holographic car interface.

2025 Automotive Retail Outlook: AI, Machine Learning, and Inventory Intelligence

As we move into 2025, AI and machine learning (ML) are set to transform automotive retail. Beyond customer interactions, these technologies are reshaping dealership inventory management, pricing, and operations. In 2024, AI expanded into back-office functions like credit processing and identity verification. This year, it will be deeply integrated into inventory management and operations. Click…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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