In the military town of Killeen, Texas, Dennis Eakin Kia sets themselves apart from the competitive pre-owned business with the help of LotLinx /AI/ campaigns. When General Manager Kimberley Eakin struggled to see attribution from other third-party vendors, she turned to LotLinx’s data-driven, transparent reporting to draw a clear line of success for her increased inventory turn.
Kimberley works with her LotLinx strategist to build /AI/-powered campaigns, concentrating heavily on both new and used aging inventory. LotLinx allows her to optimize her inventory strategy and ensure those VINs are being served strictly to in-market customers.
After just one month, Kimberley was able to attribute 81% of new website traffic sessions to LotLinx.
“LotLinx gives me confidence in knowing that my VINs are actually being served to customers who are in-market, and they can prove it.”
Kimberley Eakin
General Manager
Monthly snapshot
October, 2020
- Average Sell Rate 53%
- VINs Targeted 135
- VINs Sold 72
“We were spending a lot of money with vendors who were saying, ‘trust us’ without anything to support their claims.“
Kimberley Eakin
General Manager
Key advantages
Digital marketing at the VIN specific level
More effective use of media channels
Deeper insight into digital marketing activities and ROI
The bottom line
October, 2020
- Engagement Rate 93%
- Cost Per VDP View $2.13
- Cost Per Sold VIN $78.11