Lake Auto Group sees 2.5% conversion rate from Lotlinx shopper traffic

For over 100 years, the Lake Auto Group has been serving customers in the highly-competitive Milwaukee market. In order to stay sharp, the group’s Chevrolet and Ford stores enlisted the help of the Lotlinx VIN-specific platform and the Showroom mobile-optimization product. Together, the stores were able to improve their online inventory listings, attract more interested…

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Bonnell Ford doubles sales with a new approach to marketing aged inventory

Bonnell Ford has faced a host of challenges since Covid, including inventory shortages, payroll and price increases, and rising interest rates, all of which have made running the business more difficult. To address these issues, Bonnell Ford has partnered with Lotlinx to revolutionize its vehicle marketing strategy. By leveraging Lotlinx’s proprietary AI and machine learning…

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Steve White Auto Group increases daily VDP views by 5x

 Steve White Auto Group takes advantage of Lotlinx precision retailing technology to bring net-new shoppers and increased VDP views to inventory listings across multiple rooftops. Vice President Brian Scully and his Lotlinx performance manager work together to highlight specific inventory segments and bring attention to the makes, models, and price ranges that will have the…

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Lotlinx helps dealers move 14,000+ units in end-of-year push

At the end of 2023, a global automaker selected Lotlinx as its VIN-specific technology partner to help dealers across the nation promote and sell down their end-of-year inventory. The program helped dealers move 14,000+ units.  Key results 65.7% total inventory sold by all dealers 100% shoppers sent to dealer’s VDPs 87% traffic net-new to dealer’s…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Lotlinx moves 100% of sunsetting inventory, decreases DOL by 30

Lotlinx provided urgent support to an import OEM in the Southeast Region to sell their sunsetting SUV model, improving days-on-lot for discontinuing vehicles. Eventually selling all targeted units in the region, the campaign success lead to the launch of a nationwide program to address challenges with the OEM’s entire SUV model line. Here’s what we…

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Midwest Auto Group

Focusing on pre-owned inventory across 5 dealerships, vehicles with high days on lot and costly price markdowns were targeted to see how Lotlinx could improve time-to-sale for slow moving units and decrease the number of markdowns necessary to move them. Here’s what we found: Download the PDF to view the full campaign results.

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Vanguard Kia of Arlington

General Manager Jeremy Wiggains diligently monitored COVID’s influence over his market and was able to increase his Lotlinx campaign spend as competitors pulled back on their advertising. The increase in in-market shopper traffic to both Jeremy’s New and Used inventory enabled Vanguard Kia of Arlington to gain control of its market share and improve its…

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Ray Catena Mercedes-Benz of Union

Digital site visits skyrocketed during the COVID-19 pandemic, and the need to advertise online became essential. General Manager Dan Liguori began seeking out solutions to efficiently promote his inventory while protecting his bottom line. Dan turned to Lotlinx Video’s targeting capabilities to unlock the vast audience of mobile consumers and deliver valuable shopping sessions to…

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Holman Cadillac

With multiple rooftops operating the LotLinx platform to drive vehicle sales, the strategic marketing decisions at Holman Cadillac always align to VIN specific sales goals. So when they found themselves with a group of niche models collecting over 300 days of dust, they knew to work with our strategy team on a targeted campaign to…

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Mile High Honda

Well-versed in the complexities of a fluctuating market, General Manager George Black understands the importance of advertising must-sell inventory in times of uncertainty, such as the COVID-19 pandemic. Having previously utilized the LotLinx product suite for his digital campaigns, George readily embraced LotLinx’s /AI/-powered, cost-effective video advertising platform, VINtv. Preparing for an influx of 2021…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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