About Us

Helping dealerships succeed through the power of automotive inventory management solutions.

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Vision

We are forging a path to creating a world where dealers trust and work with technology, data, and AI to execute strategies to optimize their inventory outcomes.

Mission

Our mission is to empower dealers with the data and technology to give them the best possible market advantage on every vehicle transaction.

Our Promise

A partner on your success journey, our suite of products, programs, and services are designed to put you in control, so you can embrace the confidence that comes with driving your dealership's success through efficiency and effectiveness, set apart by VIN level precision.

Understanding that every car in your inventory is unique, the Lotlinx segmentation strategy focuses on targeting specific inventory, attracting the highest quality ready-to-buy shoppers, optimizing for engagement, and risk aversion across your entire inventory.

Our Values

Data-Driven Excellence, Human-Centered Approach

Our relentless pursuit of excellence in machine learning empowers our customers to focus on their core mission: moving metal efficiently.
We rely on data and technology to illuminate truths, eschewing speculation.
Acting decisively on what we know, we navigate through uncertainties without losing momentum or clarity.

Unwavering Determination & Discipline- Tough Minded

Our unwavering determination and resilience propels us to conquer every challenge our customers face, with steadfast disciplined focus on leveraging technology for the greater good.

Authenticity and Trustworthiness

Authenticity is the bedrock of trust. We embody this authenticity, serving as trusted allies to both our peers and our customers.

Customer-Centricity at Our Core

Our success is intricately tied to the success of our customers; their triumphs fuel ours.

See how we turn our data-driven insights into action.

Where it all began

With decades of automotive experience between them, our founders, Len Short, Robert Vucic, and Jason Knight, lived the problems dealers faced.

The disconnect they saw between dealers and buyers inspired the idea of giving dealers more control. However, at the time, the technology dealers needed to identify and respond to their specific requirements didn't exist. So, our founders set out to do something that hadn't been done before—bring dealers directly to the right customers, unrestricted by channel.

With that vision, Lotlinx was born.

Since our launch in 2012, we've grown quickly and consistently. Today, we work with thousands of dealers, including hundreds of rooftops under the Nation's Top 100 Auto Groups. We partner with Original Equipment Manufacturers (OEMs), co-op programs, and a vast network of resellers.

We know technology can't replace you, but it can help you sell cars faster and more profitably.

Timeline

2024

SENTINEL helps dealers mitigate inventory risk.

2024

Lexaca, the AI-assisted chatbot, lets dealers chat directly with data.

2023

Lotlinx named Auto Dealership Technology of the Year

2023

VIN Manager supercharges every aspect of the retail process.

2021

TurnX brings real-time pricing, demand, and competitor data to dealers' desktops.

2021

VIN Strategy Report gives every vehicle a VIN Score.

2020

COVID-19 Market Update Report covers extensive responses to the pandemic.

2020

Lotlinx awarded PCG's Vanguard & NextGen Leader Automotive Website Award

2018

TURN 3.0 brings award-winning updates to the Lotlinx platform.

2018

Lotlinx technology receives an Advertising patent for third-party search results.

2018

Lotlinx technology receives the first Advertising patent for uniquely identifying objects.

2017

VINdrop gives dealers control over the inventory they promote.

2017

Lotlinx Photo uses AI to automatically populate inventory photography.

2017

TURN wins the 2017 Automotive Website Award.

2017

Turn2.0 introduces cloud-based marketing to the Lotlinx platform.

2016

Lotlinx Showroom converts highly engaged mobile shoppers into sales leads.

2016

VIN View Optimizer (VVO) gives dealers the power to track every single VIN’s digital presence and optimize it with ease.

2016

Lotlinx launches tool for dealers to track marketplace engagement at vehicle level

2015

TURN 1.0 and VIN-specific AI helps dealers analyze and target inventory at the VIN level.

2014

Lotlinx Vehicle Display Network is the first VIN-specific inventory advertising technology.

2012

Lotlinx forms to introduce dealers to a VIN-specific approach to traffic.

2012

Patents are filed for dealers to advertise inventory to relevant customers.

2004

Chug.net forms and Vehicle Display Network launches.

Meet the leaders who drive us forward

Len Short

Executive Chairman

Len Short serves as executive chairman at Lotlinx. A respected leader in business for decades, Short uses his strong background in digital media to drive the company’s strategy, branding and customer service. Prior to founding Lotlinx, Short was the founding chief marketing officer at (product)RED, executive vice president of brand marketing at AOL/TimeWarner and chief marketing officer for Charles Schwab & Co. He also held various positions at national agencies such as NW Ayer, Ross Roy and Digitas. For his involvement in the automotive community, Short has been recognized by The American Marketing Association, the Effie Awards, the DMA Echo Awards, the Francis Hatch Awards and the International Advertising Festival at Cannes.

Jason Knight

CEO

Jason Knight is the co-founder and vice chairman at Lotlinx, bringing more than 25 years of management experience in automotive, digital, consumer packaged goods and manufacturing to the team. Prior to co-founding Lotlinx in 2012, he served as an executive in the consumer products, adult beverages and manufacturing industries, and was a private equity operator who helped grow and sell investor-owned businesses. Knight has been recognized as an innovator in the field by CIO Review and Business Rockstars and has been featured in editorial content and events by CBT News, DrivingSales, Digital Dealer, and Kain Automotive. He serves on Lotlinx’s board of directors, and is emeritus director of the Oakland Zoological Foundation Board, GEQ Capital, Lactalis American Group, HMR Foods and Boston Reed.

Rob Vucic

Chief Technology Officer

Rob currently serves as the co-founder and CTO of Lotlinx, bringing over 24 years of experience in software security engineering and system scalability to the team. He is a seasoned software architect and senior developer with extensive knowledge of internet security threats. Before Lotlinx, he held leadership roles as co-founder and VP of engineering for Chug, Systems Architect at TRUSTe, and Software Security Engineer at Microsoft. At Microsoft, he designed "First Detection Sensors" for internet threats, earning an FBI award. Additionally, Rob has designed and developed key systems, including a scalable privacy seal hosting system, the first Customer Enterprise Portal, and a Unified Data Layer.

Lance Schafer

General Manager

Lance Schafer joined the team in April of 2015 and serves as the General Manager for Lotlinx. He helps lead and direct the Product and Technology team in the creation of valuable products for the Automotive Digital Marketing industry. Combining his Digital Marketing and software development expertise, Lance helped introduce machine learning to Lotlinx’s massive ad network and co-developed a technology patent. Lance, who is based out of our Canada office, came to Lotlinx following a 20-year career managing investment opportunities in the technology and digital media spaces. Having an entrepreneurial spirit, Lance has been CEO and Co-Founder of many business ventures, including co-founding LemonFree.com – a comprehensive online automotive shopping and research marketplace. LemonFree,com went on to be acquired by LotLinx in 2015, thus bringing Lance to our team.

Thomas Gage

Chief Strategy Officer

Thomas Gage serves as chief strategy officer at Lotlinx, where he guides the company’s development of AI products that align with dealerships’ inventory sales objectives. Through his 25 years in the automotive industry, Gage has become a recognized authority on marketing analytics, attribution and retail. Prior to joining Lotlinx in 2019, Gage was a key contributor at Cox Automotive for 17 years. He is the co-author of two books, “Who Sold It?: Understanding How Marketing Channels Influence Sales” and “Just Faster: Re-imagining Automotive Retail.”

Dan Legal

Head of Product

Dan leads our Product Development division with a strong history in the auto and digital marketing industry, founding companies in online traffic generation and automotive shopping. Dan holds several advertising-related patents and is highly skilled in Digital Strategy, Search Engine Optimization (SEO), Start-ups, Lead Generation, and Search Engine Marketing (SEM). Before Lotlinx, he co-founded LemonFree.com, an online used car marketplace, and served as Director and Marketer at SchoolSoup.com, an online university scholarship database. He was also the CEO and Co-Founder of LongTail Ventures Inc. and an SEO Marketer at DPMG. He is an accomplished business development professional with a degree from Robertson College.

Neal Gann

President

Neal currently serves as President of Lotlinx. Neal brings 20+ years of expertise in leadership, senior-level product, sales, strategy, digital marketing, business development, and operations. Before joining the Lotlinx team, Neal most notably served as CEO of Showroom Logic, overseeing the sale of the award-winning company to PureCars.

Giovanna Scognamiglio

President Retail

Giovanna Scognamiglio serves as chief sales officer at Lotlinx. With more than 20 years of experience across all levels of the automotive industry, she oversees Lotlinx’s field sales team to grow the company’s customer base and show clients a better way to inventory efficiency. Prior to joining Lotlinx, Scognamiglio was a key contributor to building out sales and service teams for automotive companies such as Edmunds and TrueCar.

Fabian Macken

SVP Chief Customer Officer

Fabian Macken serves as senior vice president and chief customer officer at Lotlinx. With more than 20 years in retail automotive management, Macken is focused on improving client retention to ultimately improve overall client satisfaction and help grow the business. Prior to joining Lotlinx, Macken held numerous roles at Cox Automotive, where he was responsible for client retention across the U.S. and Canadian markets.

Carla Wade

Chief Revenue Officer

Carla Wade is the chief revenue officer at Lotlinx. With more than 25 years of experience in the automotive industry, Wade leads Lotlinx’s sales development representative (SDR) team, which she created to elevate the customer experience. Prior to joining Lotlinx, her career started at Mercedes-Benz USA. After several years of managing teams at the dealership level, she entered the auto software as a service space with automotiveMastermind in 2016 as director of sales development. There, she moved up until becoming senior director of inside sales. Wade has hosted numerous NADA webinars and graced the stage for NAMAD’s NEXTGen during her tenure. She is a member of Chief’s network for women executive leaders, and has received honors including the 2022 Women in Retail Award and 2022 Women in Remarketing Award.

Carla Wade

Chief Revenue Officer

Suzanne Reimer

Chief Marketing Officer

Suzanne Reimer is the chief marketing officer at Lotlinx. She brings more than 20 years of experience to lead the organization’s branding, strategy and marketing plan development. With extensive experience in all aspects of business-to-consumer and business-to-business marketing, Reimer possesses superior skills for digital transformation. Before joining Lotlinx, she was the first marketing hire at automotiveMastermind, helping triple business in her first year and supporting the organization through its acquisition by IHS Markit in 2017. Reimer has held leadership roles with MS3 Marketing, Arc Worldwide, and various small businesses and start-ups. She also worked for companies including Campbell Soup Company, Church & Dwight, Bristol-Myers, Unilever, and AT&T Wireless.

Jim Riesenbach

Board Member, Exec VP/GM at Ziff Davis Media

Jim Riesenbach brings a deep track-record as a senior operating executive, and board member, with an extensive background in Digital Media and Performance Marketing Solutions, as well as Corporate and Business Development. Since late 2014 he has been Executive Vice President with Ziff Davis, leading the company's Global B2B Division, which creates, builds and sells innovative marketing and advertising services, tools, and lead generation for leading tech companies. Jim holds a B.S. in Management from Rutgers University, where he recently delivered the commencement address at the School of Business. He has also completed advanced Marketing programs at Wharton School's Aresty Institute.

Doug Schrier

Board Member, General Partner, Rembrandt Venture Partners

After joining Rembrandt in late 2005 he successfully led Rembrandt's efforts to establish a base of institutional investors to fund Rembrandt's investments moving forward.

Prior to joining Rembrandt Venture Partners, Doug was a Senior Partner at Argo Global Capital in Boston from 2001 to late 2005. Doug has been involved in funding, managing, and developing technology companies for over 20 years. His prior experience includes being SVP for Acquisitions and Strategic Ventures at SAIC, a Fortune 250 company in La Jolla, CA. Doug was Co-Founder, COO, and CFO of Multum Information Services and President of Ceon Corporation where collectively he raised over $75 million in Venture Capital. Doug has also held positions at Salomon Brothers Inc., where he was an Associate in Venture Capital, and at Prudential-Bache where he worked as an Associate in Corporate Finance.

Rich LeFurgy

Board Member, Founding IAB Chairman

Veteran AdTech executive and Founding IAB Chairman Rich LeFurgy has been an active advisor or investor in over 60 digital advertising companies. LeFurgy has over 20 years of dynamic experience in the advertising industry, and a deep understanding of granular-level data for numerous companies and verticals. LeFurgy currently serves as General Partner and Founder of Archer Advisors, an advisory services consultancy that has helped both startup companies and giants like Google accelerate their business ideas.

Executive Chairman

CEO

Chief Technology Officer

General Manager

Chief Strategy Officer

Head of Product

President

President Retail

SVP Chief Customer Officer

Chief Revenue Officer

Chief Marketing Officer

Board Member

Together, let's make big things happen.

It’s your dealership. Control it with Lotlinx.