Throughout the economic uncertainty of the COVID-19 pandemic, Ontario Volkswagen remained optimistic.
Pausing all advertising efforts except for LotLinx /AI/-powered campaigns, Director of Business Development Randy Halcomb optimized his inventory strategy by sending hyper-targeted, net-new shoppers directly to their toughest VDPs.
Trusting the self-adjusting, /AI/-powered campaigns gave Randy more time to focus on his COVID-related services like online check-out and free home delivery. After one month, Randy was able to attribute 54% of his sold VINs’ VDP views to LotLinx.
“After the first 60 days with LotLinx, I went and looked at my sold VINs and thought, ‘Was it LotLinx? Was it luck?’”
Randy Halcomb
Director of Business Development
Monthly snapshot
April, 2020
- Average Sell Rate 33%
- VINs Sold 23
- New Traffic Delivered Sold 69%
“Dollar for dollar, LotLinx gave me a better return on my money than any of my other vendors did.”
Randy Halcomb
Director of Business Development
Key advantages
Digital marketing at the VIN specific level
More effective use of media channels
Deeper insight into digital marketing activities and ROI
The bottom line
April, 2020
- Cost Per VDP View $1.64
- Cost Per Sold VIN $231.06