Len Short serves as chairman and CEO at Lotlinx. A respected leader in business for decades, Short uses his strong background in digital media to drive the company’s strategy, branding and customer service. Prior to founding Lotlinx, Short was the founding chief marketing officer at (product)RED, executive vice president of brand marketing at AOL/TimeWarner and chief marketing officer for Charles Schwab & Co. He also held various positions at national agencies such as NW Ayer, Ross Roy and Digitas. For his involvement in the automotive community, Short has been recognized by The American Marketing Association, the Effie Awards, the DMA Echo Awards, the Francis Hatch Awards and the International Advertising Festival at Cannes.