A gauge chart showing data quality from poor to excellent, with icons of folders and charts representing bad vs good data.

How Do You Know Good Data from Bad Data?

Big data is a part of every major modern industry. How well do you know yours? Can you even tell the difference between good data vs. bad data? Organizations frequently deal with problems like incomplete, inaccurate, or unsecured data. Managing undiscovered or hidden data adds to this. Gartner claims that poor data quality costs organizations…

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Car sales funnel with four stages: Awareness, Conversion, Close, and Delight, each with relevant icons and colors.

How to Effectively Move Customers Through the Car Sales Funnel

In today’s competitive automotive market, a well-stocked inventory is just scratching the surface. The key to success comes from developing a strategic approach to guide potential customers through the buying process. According to Consumer Affairs, there were over 52 million car sales in 2022. With demand at its highest since before the pandemic, mastering your…

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Illustration of performance marketing for dealerships featuring a laptop, gears, an upward arrow, and sticky notes, symbolizing digital strategies and growth.

All About Performance Marketing For Dealerships

By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…

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A woman hands over car keys to a man in a car dealership decorated with balloons and ribbons, with a red car in the background. Both individuals are smiling.

Who’s Shopping for Your Vehicles? Knowing Your Dealership’s Customer Demographics and Psychographics 

To sell more cars, you need to look into the mind of the buyer. The many colorful shopper personalities wants, and needs should directly influence how you market. Especially since marketing is shifting to be more in favor of data, understanding the demographics of your customer base allows you to create targeted campaigns that resonate…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Pioneering the Next Generation of Automotive Advertising

Learn how LotLinx is paving the way for the new industrial revolution by revitalizing retail automotive advertising. With the use of artificial intelligence, dealers can remove friction from the sales process and move vehicles off the lot faster. Schedule your complimentary inventory strategy session today!

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Getting Real About AI: More than Just Marketing Jargon

Len Short, LotLinx co-founder and CEO, sits down with Jim Fitzpatrick of CBT News to discuss the role of AI in dealerships and how dealers stand to benefit from the technology. To learn how you can start selling cars smarter with LotLinx, schedule a free demo today!

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From DrivingSales: What’s Next for Artificial Intelligence?

LotLinx General Manager of Product and Technology, Lance Schafer discusses what’s next for artificial intelligence at the DrivingSales Executive Summit, and how /AI/ can help your dealership make stronger inventory marketing decisions. To learn how you can start selling cars smarter with LotLinx, schedule a free demo today!

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LotLinx Founders Discuss: Selling Cars Smarter with /AI/

LotLinx was founded by Len Short, Jason Knight, Robert Vucic, and Lance Schafer to solve the automotive retailer’s challenges with digital advertising inefficiency. By developing state-of-the-art marketing technology powered by /AI/, LotLinx helps car dealers sell cars smarter by connecting the right car with the right customer at the right time.

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Mind of the Dealer: Setting Goals and Measuring Success

Our friends at Reunion Marketing give some valuable advice on how to get the most out of Google Analytics and how even the simplest features can boost productivity in this week’s edition of Mind of the Dealer. To learn how you can put the industry’s #1 Automotive /AI/ to work at your dealership, schedule a…

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Mind of the Dealer: The Importance of Brand Consistency

In the second installation of the LotLinx video series, “Mind of the Dealer,” we sit down with iFrog Digital Marketing COO, Brent Durham, to discuss the importance of brand identity, and how automotive dealers can maintain a consistent brand message through digital marketing efforts. To learn how you can put the industry’s #1 Automotive /AI/…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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