Experience THE Machine at NADA 2025 | Booth #803

A person using a smartphone with a car inventory app while a salesperson and customer shake hands in a dealership.

Leveraging AI to Personalize the Dealership Customer Journey

Today’s car buyers expect a personalized experience, just like they get from companies like Amazon and Netflix. To keep up, dealerships need to harness the power of data and AI, and luckily, these tools are now within reach. Traditional dealership customer journey mapping was helpful, but it only showed you the past. Now, with AI…

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A man in a leather jacket holds a tablet displaying a car listing inside a modern dealership with vehicles in the background.

7 Vehicle Merchandising Strategies for Increased Sales and Profitability

Profit margins are tighter than ever in today’s car market. The days of easy $3,000+ profits on every used car are mostly gone. But the core principles of “buy low, sell high, and turn fast” are still key. To succeed, you need smart merchandising. What is Vehicle Merchandising? “Vehicle merchandising”—we hear it all the time,…

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A businessman interacts with a futuristic tablet displaying automotive analytics, data charts, and a holographic car interface.

2025 Automotive Retail Outlook: AI, Machine Learning, and Inventory Intelligence

As we move into 2025, AI and machine learning (ML) are set to transform automotive retail. Beyond customer interactions, these technologies are reshaping dealership inventory management, pricing, and operations. In 2024, AI expanded into back-office functions like credit processing and identity verification. This year, it will be deeply integrated into inventory management and operations. Click…

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Futuristic digital illustration showcasing Automotive Technology Trends with a central electric car icon surrounded by symbols for eco-friendliness, renewable energy, charging stations, battery technology, and smart connectivity, set against a motion-blurred highway background.

Automotive Technology Trends to Watch in 2025 and Beyond

The smarter vehicles get, the more refined or “interconnected” future changes in automobile technology will be. By 2030, up to 90% of new cars are anticipated to have built-in connectivity, which will fundamentally transform production. By that year, McKinsey predicts that 95% of new cars will have advanced connectivity. But beyond that, what will the…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

How to Calculate Your Car Dealership Inventory Turnover Ratio

How to Calculate Your Car Dealership Inventory Turnover Ratio

Measuring the success of your auto dealership includes many metrics to track. The buying process isn’t linear any longer, as the digital age has transformed buyer behaviors, influencing changes in how you sell and market vehicles.  One of the most crucial numbers to calculate and use as a KPI (key performance indicator) is the automotive…

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Are EV Car Sales Actually Slowing Down

Are EV Car Sales Actually Slowing Down?

Auto industry experts predicted this to be the age of the electric vehicle (EV). With regulatory changes and a more eco-conscious society, EV car sales were once on a high-growth trajectory. EV inventory was once limited, and waitlists were common. While electric vehicle and gas-powered inventory slowed during the pandemic’s supply chain impacts, recovery has…

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7 Strategies to Increase Dealer Profitability

7 Strategies to Increase Dealer Profitability

One of the key struggles for dealerships in the automotive industry is the pursuit of profitability. It can seem like an insurmountable challenge with so many factors impacting it. However, it’s vital to success. By applying the right strategies that focus on data and insights, an increase in auto dealer profitability is more attainable for…

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Measuring Dealership Success Marketing vs. Metal Metrics

Measuring Dealership Success: Marketing vs. Metal Metrics

Which is better for measuring car dealership success—metal metrics or marketing metrics? How are you measuring success? It’s not solely about revenue, as there are many things that eat up margins. Car dealerships that want to understand performance and profitability dive into their data and measure a variety of activities within the sales cycle. There…

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Inventory Management Best Practices for Car Dealers

11 Inventory Management Best Practices for Car Dealers

Accurately managing your inventory is a primary focus for car dealers. It presents unique challenges due to the sheer volume of vehicle makes and models and all their options. To expertly navigate these issues, inventory management tools play a crucial role. They help dealerships with the competitive landscape and boosting profitability while reducing cost and…

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Finding Silver Linings in a Buyer’s Market

“I had a great year last month.” Is your store still operating in this headspace?  Don’t get me wrong, October was one of the most lucrative sales months on record. Shoppers spent over $46 billion on new inventory alone. But, the automotive market is transitioning faster than I’ve seen throughout my 25+ years in the…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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