Google Analytics 4 Standards & Monitoring Strategies

Webinar live from NADA featuring Brian Pasch

Register for Webinar

If you haven’t already made the switch, Google Analytics 4 is coming.

On January 28th at 12:30 PM CT, digital marketing expert Brian Pasch is set to discuss the GA4 ASC specification and its impact on dealers’ website engagements and ad costs.

Other Webinar Speakers:

Steve Greenfield
Jennifer Suzuki
Neal Gann
Alex Karpyza

View the full speaker bios below.

Register now for Lotlinx Live Webinars:

Thought leaders live from the Lotlinx NADA Booth #6019


Steve Greenfield

Conference Speaker & Auto Industry Expert

Steve is CEO and Founder of Automotive Ventures, an early-stage automotive technology and mobility VC fund.


Brian Pasch

Marketing Contrarian & Automotive Advocate

Brian is the founder of PCG Companies – comprised of Brian Pasch Enterprises, PCG Digital, and Localiente. Brian is the author of 8 books that focus on the digital marketing and sales process.

Jennifer Suzuki

Founder & President eDealer Solutions

Jen is an 8-year NADA Convention speaker and holds a BA in Automotive Marketing and Management from Northwood University.

Neal Gann

President of Lotlinx

Neal brings 25+ years of expertise in leadership, senior-level product, sales, strategy, digital marketing, business development, and operations.

Alex Karpyza

Senior Director, Product Management

Alex oversees the development of Lotlinx’s cutting edge retailing technology and its implementation in dealerships across the country.

Lotlinx LIVE Event Schedule

Friday, January 27TH

12:00 PM CT – 12:30 PM

[PANEL] Ways to maximize sales and profit in 2023


Jennifer Suzuki and Neal Gann unpack the trends and best practices dealers are building their inventory strategies around in 2023

2:00 PM CT – 2:30 PM

[SHOWCASE] Boosting inventory with VMX


Unpack the benefits of the free browser extension and data analytics tool.

Saturday, January 28TH

12:30 PM CT – 1:00 PM

[Brian Pasch] Google Analytics 4 Standards and Monitoring


Learn how the ASC specification will improve your to see how your visitors are engaging with your website.

3:00 PM CT – 3:30 PM

[Steve Greenfield]


Breaking down the major themes impacting dealers in 2023

4:00 PM CT – 4:30 PM

[SHOWCASE] Market Share Strategies using Lotlinx Select


Explore the power of the Lotlinx Select platform to increase inventory turn and market share.

Schedule a meeting with the Lotlinx team.

You get:

A free one-on-one inventory analysis tailored to your store’s data

Real-time recommendations on how to move slow units

Actionable insights on how to reduce days on lot and increase margins

Risk, delivery, and market share product demonstrations

Meet with us at Booth #6019.


Schedule a meeting with the Lotlinx team:

More Reasons to Visit Booth #6019

Pick Me Ups

Join us at the beginning of every day for a full stocked coffee bar.

Product Offerings 

Check out the product features that will change the face of automotive retailing in 2023.

Happy Hours

Before you head out for the night, end each day with a cocktail at the booth.

Take your dealership to the next level.

It’s your dealership. Control it with Lotlinx.

Request Demo