Dealer & OEM Inventory Management Success Stories

Serra Chevrolet Sterling Heights increases monthly sales by 21%

https://www.youtube.com/watch?v=ewDERciXLcI One thing we hear often from dealers is how hard it’s become to know which vehicles actually need attention, and which ones don’t. Ben Brown, Executive Manager at Serra Chevrolet Sterling Heights, shared how his team tackled this challenge, reducing days-to-close and increasing monthly sales by 21% through a more targeted approach to inventory…

Pogue Chrysler cuts advertising budget by 50% with Lotlinx

Located in rural Kentucky, Pogue Chrysler is a destination store for its shoppers, and generating demand from a distance is a challenge. General Manager Alex Pogue tested dozens of vendors and agencies before trying the Lotlinx VIN-specific platform. Pogue and General Sales Manager Nate Ellison saw immediate results for both new and used inventory, increasing…

Lake Auto Group sees 2.5% conversion rate from Lotlinx shopper traffic

For over 100 years, the Lake Auto Group has been serving customers in the highly-competitive Milwaukee market. In order to stay sharp, the group’s Chevrolet and Ford stores enlisted the help of the Lotlinx VIN-specific platform and the Showroom mobile-optimization product. Together, the stores were able to improve their online inventory listings, attract more interested…

Bonnell Ford achieves faster turn and $100K incremental profit in 2 months

Bonnell Ford has faced a host of challenges since Covid, including inventory shortages, payroll and price increases, and rising interest rates, all of which have made running the business more difficult. To address these issues, Bonnell Ford has partnered with Lotlinx to revolutionize its vehicle marketing strategy. By leveraging Lotlinx’s proprietary AI and machine learning…

Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Fayetteville Dodge Ram boosts sales 241% with Lotlinx

When general manager Dominic Scruggs was hired to the run the Hudson Auto Group’s newly acquired Fayetteville Dodge Ram store, his first call was to Lotlinx. Dominic and the ownership’s main goals were to increase total unit sales, capture more market share, and move up in rank within their Stellantis zone. After working with the…

King Automotive Group attributes 75% of sales to Lotlinx

Prior to using Lotlinx, King Automotive Group was focused on two main objectives: 1) accelerating inventory movement and 2) market share growth. However, managing partner, Jerad King, discovered that his existing inventory strategy was not effectively reaching the store’s target audience and was not exposing all of its inventory to potential buyers. King reduced the…

Lotlinx moves 100% of sunsetting inventory, decreases DOL by 30

Lotlinx provided urgent support to an import OEM in the Southeast Region to sell their sunsetting SUV model, improving days-on-lot for discontinuing vehicles. Eventually selling all targeted units in the region, the campaign success lead to the launch of a nationwide program to address challenges with the OEM’s entire SUV model line. Here’s what we…

Midwest Auto Group

Focusing on pre-owned inventory across 5 dealerships, vehicles with high days on lot and costly price markdowns were targeted to see how Lotlinx could improve time-to-sale for slow moving units and decrease the number of markdowns necessary to move them. Here’s what we found: Download the PDF to view the full campaign results.

Vanguard Kia of Arlington

General Manager Jeremy Wiggains diligently monitored COVID’s influence over his market and was able to increase his Lotlinx campaign spend as competitors pulled back on their advertising. The increase in in-market shopper traffic to both Jeremy’s New and Used inventory enabled Vanguard Kia of Arlington to gain control of its market share and improve its…

Ray Catena Mercedes-Benz of Union

Digital site visits skyrocketed during the COVID-19 pandemic, and the need to advertise online became essential. General Manager Dan Liguori began seeking out solutions to efficiently promote his inventory while protecting his bottom line. Dan turned to Lotlinx Video’s targeting capabilities to unlock the vast audience of mobile consumers and deliver valuable shopping sessions to…

Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.