As we settle into 2025, dealers are facing a big decision: Should they focus more on selling used cars or lean into new vehicle sales? The answer isn’t easy because various market factors—from inventory levels to shifting consumer demand—are influencing sales strategies. With data from Lotlinx Vinsights, Kelley Blue Book, and other key industry sources,…
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Today’s car shoppers live online. They research, compare, and often select their vehicle digitally, but still crave the in-person experience for final purchase. For dealerships, this means survival relies on a strong omnichannel strategy. It’s not just about being present online; it’s about connecting every digital and physical touchpoint into a user-friendly journey. Meeting customers…
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When it comes to selling more cars and maximizing profitability, data is your dealership’s best asset. But with so many tools available, it can be tough to know where to focus. Two of the biggest strategies in data analytics for car dealers are data mining and equity mining. While they may sound similar, they serve…
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The automotive industry is in the fast lane toward a future powered by artificial intelligence (AI). For dealerships, this means exciting new opportunities to connect with customers, personalize the car-buying journey, and drive sales. Forget clunky spreadsheets and generic marketing blasts. AI and ML offer data-driven insights and automation capabilities that can revolutionize how you…
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How does /AI/ deliver dealership inventory ads at the exact moment a consumer has honed in on a single VIN? Learn the story of our proprietary Omni-Channel Network from one of the men behind our machine: Lance Schafer, LotLinx GM of Product and Technology. WHAT DOES LOTLINX MEAN BY “OMNI-CHANNEL?” One of the most frequently…
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Automotive advancements are a dish best served cold. This week, take a look at the new and used sales numbers from the end of 2019. Plus, see how incentive spending and new vehicle prices impacted a slow December. FROM BUSINESS INSIDER: New Vehicle Sales in U.S. Fell 1.3% in 2019 but Still Healthy New vehicle…
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LotLinx Founding Chairman and CEO Len Short sat down with DrivingSales to discuss the future of AI in the automotive industry.
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