As we settle into 2025, dealers are facing a big decision: Should they focus more on selling used cars or lean into new vehicle sales? The answer isn’t easy because various market factors—from inventory levels to shifting consumer demand—are influencing sales strategies. With data from Lotlinx Vinsights, Kelley Blue Book, and other key industry sources,…
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Today’s car shoppers live online. They research, compare, and often select their vehicle digitally, but still crave the in-person experience for final purchase. For dealerships, this means survival relies on a strong omnichannel strategy. It’s not just about being present online; it’s about connecting every digital and physical touchpoint into a user-friendly journey. Meeting customers…
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When it comes to selling more cars and maximizing profitability, data is your dealership’s best asset. But with so many tools available, it can be tough to know where to focus. Two of the biggest strategies in data analytics for car dealers are data mining and equity mining. While they may sound similar, they serve…
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The automotive industry is in the fast lane toward a future powered by artificial intelligence (AI). For dealerships, this means exciting new opportunities to connect with customers, personalize the car-buying journey, and drive sales. Forget clunky spreadsheets and generic marketing blasts. AI and ML offer data-driven insights and automation capabilities that can revolutionize how you…
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🗞️ Industry roundup: FROM WARDSAUTO: Auto market thrives despite rising inventories, economic and political pressures Rising inventory levels, declining fleet sales, and increasing consumer affordability concerns are putting pressure on the U.S. auto market, with negative equity on trade-ins climbing to 25.5% of buyers. Despite these challenges, new-vehicle retail sales are projected to rise 8.1%…
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Running a car dealership? You know it’s a numbers game, right? But with so many KPIs to track, it can feel like you’re drowning in data. How do you know which numbers really matter? Whether you’re a seasoned pro or just starting out, it’s easy to get lost in the sea of metrics. But the…
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How Machine Learning and Vertical AI are Reshaping Inventory Management and Sales Strategy DETROIT (March 4, 2025) – Artificial intelligence is no longer an emerging technology in automotive retail—it’s a necessity. As dealerships face increasing pressure to optimize inventory, reduce risk, and drive profitability, AI and machine learning are providing new ways to automate decision-making…
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Today’s car buyers are no different than any other modern consumer – they expect a personalized experience. They’ve come to expect that the research they do online will translate into targeted ads and offers and that their interactions with your dealership, whether online or in person, will be tailored to what they want and who…
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Today’s car buyers expect a personalized experience, just like they get from companies like Amazon and Netflix. To keep up, dealerships need to harness the power of data and AI, and luckily, these tools are now within reach. Traditional dealership customer journey mapping was helpful, but it only showed you the past. Now, with AI…
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Profit margins are tighter than ever in today’s car market. The days of easy $3,000+ profits on every used car are mostly gone. But the core principles of “buy low, sell high, and turn fast” are still key. To succeed, you need smart merchandising. What is Vehicle Merchandising? “Vehicle merchandising”—we hear it all the time,…
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