As we settle into 2025, dealers are facing a big decision: Should they focus more on selling used cars or lean into new vehicle sales? The answer isn’t easy because various market factors—from inventory levels to shifting consumer demand—are influencing sales strategies. With data from Lotlinx Vinsights, Kelley Blue Book, and other key industry sources,…
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Today’s car shoppers live online. They research, compare, and often select their vehicle digitally, but still crave the in-person experience for final purchase. For dealerships, this means survival relies on a strong omnichannel strategy. It’s not just about being present online; it’s about connecting every digital and physical touchpoint into a user-friendly journey. Meeting customers…
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When it comes to selling more cars and maximizing profitability, data is your dealership’s best asset. But with so many tools available, it can be tough to know where to focus. Two of the biggest strategies in data analytics for car dealers are data mining and equity mining. While they may sound similar, they serve…
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The automotive industry is in the fast lane toward a future powered by artificial intelligence (AI). For dealerships, this means exciting new opportunities to connect with customers, personalize the car-buying journey, and drive sales. Forget clunky spreadsheets and generic marketing blasts. AI and ML offer data-driven insights and automation capabilities that can revolutionize how you…
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LotLinx /AI/ uses shopper behavior and market data to drive consumer demand directly to priority VINs. To better explain how /AI/ powers the LotLinx VIN demand platform, Head of Product, Dan Legal, and Director of Machine Learning and AI, Maien Hamed, sat down to answer some of dealers’ most commonly asked questions: What data fuels…
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