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How ChatGPT Helps Car Dealerships Make More Sales

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Person holding a phone with ChatGPT open in a dealership showroom, highlighting AI's role in enhancing car sales, customer service, and inventory management.
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The Car Industry’s Biggest Pitfall: Markdowns

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Lotlinx News Vol. 315: Switching gears on EV goals

Lotlinx insights: Your Guide to Summer Sales Proactive inventory management can strengthen summer sales and heat up your dealership’s profitability. Download the Summer Sell Down Guide to learn: Download the free guide now. Industry roundup: FROM BLOOMBERG: GM, Porsche and even Musk agree: we’re going to need more gas While EVs could account for more…

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Press

Lotlinx Q2 Vincensus Report Shows Where Recent Cyber Event Impacted Dealership Inventory Risk Levels Along With Markdown & Pricing Strategies 

Vincensus Offers Real-Time Visibility for OEM-specific and Dealership Inventory, Plus Key Data on Pricing and Markdowns DETROIT (July 23, 2024) — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today its Q2 Quarterly Vincensus Report, the most comprehensive monthly/quarterly inventory report in the industry. The Q2 report offers a glimpse…

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A person working on a laptop in a dealership, tracking KPI metrics to analyze sales growth.
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7 Key KPI Metrics Dealers Must Track for Sales Growth

Car dealers always have something to track — dealership industry turnover, invoicing delays, labor rates; the list goes on. With the car dealership industry generating over $1 trillion in new vehicle sales in 2019 alone, the industry is both vast and challenging. It requires big investments but often operates with tight profit margins. It requires…

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News

Lotlinx News Vol. 314: Are summer auto sales fizzling out or firing on all cylinders?

Lotlinx insights: Increase Summer Car Sales with Smart Strategies Webinar Summer is a critical time for car dealerships, driven by promotions and new inventory. Join us on July 18th at 1pm EST with Suzanne Reimer, Chief Marketing Officer at Lotlinx, for a webinar tackling this season’s challenges. Discover strategies for handling: Equip yourself with the…

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Case studies

Steve White Auto Group increases daily VDP views by 5x

 Steve White Auto Group takes advantage of Lotlinx precision retailing technology to bring net-new shoppers and increased VDP views to inventory listings across multiple rooftops. Vice President Brian Scully and his Lotlinx performance manager work together to highlight specific inventory segments and bring attention to the makes, models, and price ranges that will have the…

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Salesperson handing over car keys to a customer while shaking hands, illustrating successful car sales to boost profits.
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How to Sell More Cars and Earn More Profit: Proven Strategies for Dealers

Over the past twenty years, selling new cars has become less profitable for many reasons. Stock market ups and downs, intense competition among manufacturers, and shifting consumer tastes have all joined the mix— even cyberattacks on major software providers; this month’s CDK Global attacks have caused widespread outages felt across the American auto retail sales…

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News

Lotlinx News Vol. 313: Automotive uncertainty washes over June

Lotlinx insights: May Vincensus The Lotlinx Vincensus report demonstrates the state of automotive inventory across major OEMs. It provides a comparative analysis using Lotlinx’s proprietary Lexaca data that covers a range of indicators, including: Download the free May Vincensus Report for a comprehensive look at market trends for over 20 OEMs. Download Industry roundup: FROM…

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Videos

Busting Pricing Myths: The Truth About Vehicle Markdowns

Webinar recording from June 18, 2024. Uncover the Truth About Effective Pricing Strategies Join Lotlinx CEO Jason Knight to debunk common misconceptions about markdowns and discover data-driven insights to optimize your sales strategy. In this webinar, we will reveal: Transform your approach to pricing with proven tactics that drive results. Don’t miss out on this…

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Image depicting virtual car sales at dealership with 'build trust' symbol.
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How to Build Trust and Credibility in the Digital Age of Auto Sales

Building trust and credibility in the digital age of auto sales is one of the main determinants of success. Today, half of a consumer’s decision to repurchase or recommend an automotive brand or dealer revolves around trust. Although dealerships and car salespeople have historically faced skepticism, earning trust is achievable with the right approach. Embracing…

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A laptop on a table in the foreground with a car visible in the background inside a dealership showroom, illustrating the integration of technology in modern auto dealerships.
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The Role of Technology in Modern Auto Dealerships: A Case for Automation

In an industry traditionally hesitant to embrace change, modern auto dealerships are now gearing up for a revolutionary shift. Historically, the intricacies of buying a vehicle—from delivery logistics to the high stakes attached to each purchase—have made the automobile sector a laggard in tech adoption. Unlike simpler commodities like books or electronics, cars posed a…

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